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Critical Mass Global Believes in Never Giving Up!

Critical Mass Global Believes in Never Giving Up!

“Achieving a long-awaited goal can be an exciting and exhilarating feeling. Many times along the journey individuals sometimes think about quitting, which isn’t the right thing to do. You could be possibly throwing away something that could make you great,” says Jherinson Almonte, Managing Director of Critical Mass Global. The main thing that stops us or makes us consider giving up is fear. Fear is one of those emotions that has the ability to take over your mindset and completely change it into giving up or staying away from something. “If you quit halfway, you’ll never know how far you could’ve gone if you hadn’t thrown in the towel. It’s important to have this mindset in the business industry because there will always be risks and uncertainty in any decision. The main goal is to make that smart, well-thought decision and see where it will lead you. At the end you won’t have any regrets,” says Jherinson Almonte of Critical Mass Global.

We constantly remind ourselves at Critical Mass Global the importance of following through on a decision and striving hard to reach that goal (personal or professional). To channel some positivity, inspiration, and motivation to never give up, Critical Mass Global has gathered 6 quotes we found that will help bring your spirits up!

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”
―Dale Carnegie
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
―Thomas Edison
“Never give up on something that you can’t go a day without thinking about.”
―Winston Churchill
“You just can’t beat the person who won’t give up.”
―Babe Ruth
“It always seems impossible until it’s done.”
―Nelson Mandela
“Winners never quit, and quitters never win.”
―Vince Lombardi

Critical Mass Global Shares 5 Inspirational Quotes by Thomas Edison

Innovation is what separates brilliant and great individuals from the rest. At Critical Mass Global, we believe that when you constantly strive and do your best, that’s when you see results. “We always reach for inspiration from successful and well-known individuals. They are why others pursue to reach high goals and be great,” says Jherison Almonte, Managing Director of Critical Mass Global. One of the most influential Americans of all time, Thomas Edison left a legacy that still resonates in today’s everyday life. He was dedicated, passionate and never gave up. Business individuals and entrepreneurs today can learn from his work ethic and the type of motivation he provided to the world. “Most individuals don’t strive to use their full potential and reach their dreams, that shouldn’t be the case,” says Jherison Almonte of Critical Mass Global.

Thomas Edison is the pinnacle of persistence. He is known for patenting at least 1,000 mechanism and processes before he came up with a solid light bulb model which gave birth to electricity. He once mentioned that 99% of genius is perspiration. Without putting in the hard work that he did, we would not be utilizing light in such a modern manner. This is how groundbreakers are made and this is the type of role model we follow at Critical Mass Global. To fill your day with inspiration and positivity, Critical Mass Global gathered 5 quotes by Thomas Edison to get you motivated and passionate about your goals!

“I have not failed. I’ve just found 10,000 ways that won’t work.”

“I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.”

“Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged.”

“Waste is worse than loss. The time is coming when every person who lays claim to ability will keep the question of waste before him constantly. The scope of thrift is limitless.”

“One might think that the money value of an invention constitutes its reward to the man who loves his work. But… I continue to find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.”

Critical Mass Global Shares 10 Inspirational Quotes to Reach Your Goals

Critical Mass Global knows that everyone has goals in life. Each of us wants to achieve the great and make the impossible, possible. It is also true that at some point in life we have set goals and after some time we have gone off track. The newness of your goal has worn out, and it’s getting hard to achieve it, so at this point individuals tend to back off. “It’s important to note that you are not alone, every successful businessperson, and entrepreneur has been through the lows of their goal before reaching the highest of it,” says Jherison Almonte, Managing Director of Critical Mass Global.

People such as Oprah Winfrey, Steve Jobs, and Barbara Corcoran, they have all been through a point where difficulty happened, but they made it and you can as well. “Take a look at the example of athletes, they strive very hard to make it and perfect their game; that’s their goal. Similarly, make sure that you have the same drive,” says Jherison Almonte of Critical Mass Global.

“Don’t let the feeling of being overwhelmed stop you from reaching your fullest potential and goal, whether it’s professionally or personally,” mentions Jherison Almonte of Critical Mass Global. We make sure that representatives and team try to keep themselves inspired and motivated every day, what better way than to share top 10 quotes by some of the most successful individuals!

“The only limit to the height of your achievements is the reach of your dreams and your willingness to work for them.”– Michelle Obama

“We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.” – Arianna Huffington

“If something is important enough, even if the odds are against you, you should still do it.” – Elon Musk

“The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’” – Mark Zuckerberg

“Don’t you dare underestimate the power of your own instinct.” – Barbara Corcoran

“Sometimes, I shake if I have to do something that I’ve never done before –– maybe not noticeably, but inside. But I’ll do it because I know it’s not an insurmountable task; I’ve done plenty of tasks in my life.” – Martha Stewart

“Hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count.” – Gary Vaynerchuk

“Obstacles are those frightful things you see when you take your eyes off your goal.” – Henry Ford

“To win big, you sometimes have to take big risks.” – Bill Gates

I think goals should never be easy, they should force you to work, even if they are uncomfortable at the time.” – Michael Phelps

Critical Mass Offer Inspirational Quotes For Twenty Seventeen

Managing director Jherinson Almonte of Critical Mass is devoted to creating a company culture around the characteristics of winners. Managing director Jherinson Alomonte’s vision becomes a reality every morning when he begins the day with a motivational meeting for his team in their Atlanta-based office. Jherinson is committed to his team of marketing experts and invests all of his energy and spirits into the company culture at Critical Mass, making them a close knit and success-hungry team that any competitor would come up against.


Critical Mass are inspired every day during managing director Jherinson Almonte’s morning meeting impacts, where he shares a few of his favorite inspirational quotes to get the team excited about the day ahead. Here, Jherinson Almonte share’s a few of the most adopted quotes that Critical Mass have instilled into their company culture and philosophy.


Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. – Dale Carnegie


Men who for truth and honors sake stand fast and suffer long. Brave men who work while others sleep, who dare while others fly… They build a nation’s pillars deep and lift them to the sky. – Ralph Waldo Emerson


If you don’t find a way to make money while you sleep, you will work until you die. – Warren Buffet

So, if it’s your goal to become an inspired leader in 2017, and one who makes a big difference to the future of your team, or your organization, Critical Mass advise inspirational quotes are dynamite. The best way to follow in the footsteps of some of the greatest leaders of our time is simple, follow them closely, research them, read about them, watch them at talks or their videos. Replicate their thinking, their actions and make smart decisions as they would.


Critical Mass Review Culture Branding

The United States is a diversity loving country. Whether it’s record breaking pop music, modern art galleries, or contemporary dance, we can’t get enough of it. It would seem to make sense, therefore, for businesses to embrace culture as part of their branding. This isn’t as easy as it might seem. If the brand and the cultural element aren’t natural bedfellows, it can seem false and contrived. An article in Branding Magazine looked at one example of cultural branding that was a perfect fit, the collaboration between OK Go and Honda. Here, Critical Mass review the article and consider how businesses can tap into culture.

“Culture is a very personal thing, so what one person loves, another may hate”, said Jherinson Almonte, director of Critical Mass. “For this reason, it’s essential that a business thinks carefully before allying themselves to any one brand. In this case, the link has worked perfectly. OK Go are at the cutting edge of pop music, and Honda themselves are technological innovators. It’s a great example of cultural branding done in the right way.”

OK Go have been making thought provoking alternative music since 1998. In that time, their music and lyrics have garnered critical acclaim, but they are even more famous for their innovative music videos. Their videos don’t feature special effects, models or film stars, and are often low budget, but they catch the eye and ear of consumers. Their breakthrough in this field came in 2006, with their video for ‘Here It Goes Again’. The video featured the band members performing on treadmills. It quickly went viral, won awards, and has often been imitated. To date, the video has received over 50 million views.

The Entrepreneur article looks at the video for their new song, ‘I Won’t Let You Down’. The band collaborated with Honda throughout the video. In a nod to the treadmill, they are seen riding UNI-CUBs, a miniature and futuristic personal transport device that the Japanese company are developing. The video itself is shot by a Honda drone known as an ‘octopus’. Honda has wisely stepped back from overtly advertising themselves in the video, and concentrated instead on the fun and playful aspects of their products.

“This is a great music video, that brings a smile to your face”, said Jherinson Almonte of Critical Mass. “Honda have played it perfectly, by letting the video stand as a piece of popular culture, rather than an advert in itself. In this way, they are showcasing not only their technological innovations but their ‘cool’ credentials.”

Critical Mass are themselves masters of marketing innovation. Their bespoke campaigns increase customer acquisition and brand growth.

Critical Mass Want To Know What’s More Important, Mastery or Success?

Striving for success is important in business claims Critical Mass. However, the firm enforces that entrepreneurs should not forget creativity and mastery in their pursuit to being successful.

Gone are the days when an entrepreneur could come up with a great idea and instantly gain overnight success. In today’s oversaturated marketplace it’s becoming harder and harder to get noticed, and with so much competition, entrepreneurs are constantly having to think of new, ground breaking ways of getting their products to market. Critical Mass, an Atlanta-based sales and event marketing firm that specializes in creating innovative and exciting marketing campaigns believe that although passion is a vital element of entrepreneurial success, entrepreneurs must not neglect the need to master their craft and become creative within their approaches to business. The firm is concerned that many budding entrepreneurs may have been exposed to an unrealistic idea of entrepreneurship, believing that a good idea is all you need, and the firm are, therefore; keen to promote the importance of mastery in business. Business Mastery is the highest form of success and performance and comes from a complete and unwavering dedication not only for a certain industry but for learning and personal growth.

Mastery can only be achieved should an entrepreneur learn to embrace their past failures and learn from their ‘near wins,’ using these experiences to push on and experiment with their creative abilities. By constantly pursuing mastery, entrepreneurs are able to think more creatively as unlike a ‘win’ a near miss provides greater motivation and gets an entrepreneur to think outside the box when it comes to how they are approaching their goals. Critical Mass believe that by embracing and learning from the different stages of their journey, entrepreneurs will be able to make a far greater impact on the business world and therefore believe it’s integral for them to be developing their skills and being innovative constantly. Critical Mass is a leading provider of engaging and exciting event marketing campaigns, based in the heart of vibrant Atlanta.

The firm offers a full range of event marketing services to their clients, including, lead generation, campaign management, event marketing, customer acquisition and competitor analysis. Critical Mass believe that building lasting customer relationships for their clients is just as important and driving sales, and therefore meet with consumers on behalf of their clients face to face through retail events and promotions. This personal approach to marketing has allowed the firm to drastically boost their client’s customer retention rates and increase their reach into new markets and key demographics. Critical Mass are firm supporters of nurturing and encouraging mastery amongst entrepreneurs and as such, offer their own business development program to young professionals looking to expand their skills and knowledge of the sales and event marketing industry. The program helps young professionals to express their creativity and try out new strategies, which equips them with the mastery skills they need to have a long and successful career within the industry.

Critical Mass On Improving Personal Finances In The New Year


Spending money is easy — when you have it, and even when you don’t. Choosing to go to the shop and purchase something to eat, rather than prepare lunch before work, or cook what you already have. It’s the buying experience that marketing and consumerism that brands use to make us feel obliged to buy something from the store. It’s much easier and convenient to let the product buy you instead of creating your own product and saving a few dollars here and there. In similar circumstances like this, food and non-food related, Critical Mass have come to be smart with their finances and offer a few pieces of helpful advice for improving the way you manage your finances going into the new year.

When you calculate every calorie in every meal you eat in one day, the results either surprise you in a good or bad way, right? Critical Mass want you to imagine being this pedantic with everything you spend in one day and what you spend it on. Then do it over a week, and then a month, you might not like facing the truth, but ignorance is what’s holding you back from taking control of your finances. The trick is being smart with your money, and being resourceful with what you already have. So buy in bulk, consider purchases that offer a long-term advantage. Take bottles of water, for instance, every day you might grab a bottle of water from the shop between $1-3 if you’re doing this every day you might as well be buying a multi-pack and keeping them cold at home to take with you each day.

Critical Mass suggest your travel card could be taking a chunk out of your pocket. Are you topping this up as and when you use public transport? If you can monitor the amount of travel you’re doing in one month, then look at the promotions, you can save a lot of money by purchasing a travel card with an allocated amount of journeys.
There are several budget calculators available online; you can use these to add together the total amount of rent, food, gas, clothes, cable, insurance, etc. Critical Mass suggest facing your financial problems today, in order to take control of them tomorrow.

Critical Mass Attend Florida Leadership Conference

It has been a busy busy month jam packed with conferences, seminars, promotions and more. Critical Mass Global headed to Florida for this month’s leadership conference. The conference is hosted by international entrepreneurs and experts in the direct marketing industry.

The team at Critical Mass travelled to Florida together, taking their best leaders with them. The leaders conference lasts an entire day, packed full of the latest information when it comes to direct marketing in today’s economy. Other topics included understanding your customers, building relationships, and leadership. Alongside this, subjects covered will include providing better training and providing a commendable service to clients.

Excited and enthusiastic to learn, our leaders at Critical Mass Global understand the importance of being great students. They also know that keeping an open mind when taking on board new information is important to becoming successful. “Our leaders were armed with note pads and prepared to record information delivered by exclusive international guest speakers from the US. There is no doubt that, if you are involved in the world of direct marketing, you should attend these conferences” explains managing director Jherinson Almonte.

High Standards

Excitement ran high for Critical Mass as Managing Director Jherinson Almonte explained how much the leaders on his team are producing immense results. He also spoke on how his team are setting high standards within the industry. “Our leaders are driving from the front, and their enthusiasm to learn and reach their goals is unstoppable. So these conferences are the perfect opportunity for them to take on board information and meet fellow professionals.”

Managing Director Jherinson Almonte of Critical Mass feels confident that his team has returned to Atlanta, inspired by new ideas. The conference has motivated them to drive the growth of the business. He also knows his team will build a pool of new contacts to expand their networking circle. Jherinson adds, “We always get so much from these events. In addition they are a chance to learn more, and reconnect with industry experts. Also to keep abreast of what’s happening in the direct marketing world. I do not expect that my business would have been so successful had our leaders not committed to these regular events.”

Critical Mass Global Meets Atlanta, Georgia

The most fundamental part to our business is the relationship between us and our clients. Hence, Jherinson Almonte, Directing Manager of Critical Mass Global is very excited to be given the green light by one of their top clients in telecommunications. They want to expand their marketing campaign to Atlanta, Georgia. The client has sourced a generous number of new retail venues to carry out their marketing campaign solutions.

“Our client has shown overwhelming confidence in us and our service. And this is an exciting time. Day-by-day we grow to new extremes, side-by-side with our clients”, Jherinson Almonte explains. Marketing experts Critical Mass are leaders in their field. Based in Atlanta, they operate throughout the area as they use direct marketing techniques to grow their client’s bottom line.

With a population of 463,878, Atlanta is the most populous city in the US state of Georgia. It is also the cultural and economic center of the Atlanta metropolitan area. “Atlanta is an exciting location for us and our client. We have been promoting their brand with an events -based direct marketing strategy for some time now. So this new territory will give us the opportunity to attract new custom in a fresh environment,” explains managing director of Critical Mass Jherinson Almonte.

Territory Management

Territory Management is key to running a successful marketing campaign. Territories can be defined on the basis of geography, sales potential, and other factors like household income. We have secured several exclusive venues for our representatives to market our clients brand. These venues are chosen based on their size and average footfall. These variables are important so that we can talk to and promote our clients product to a minimum of 100 people per day.

The telecommunications industry is soaring and Critical Mass Global are leaders in this field. Telecoms marketing continues to be at the epicentre of innovation and growth, which gives Critical Mass the opportunity for expansion and creativity. “We are growing in a fast paced and competitive industry. We are always trying and testing new techniques and this is why we are very excited about all of the new possibilities and things we are going to learn in Atlanta” explains Jherinson.

Critical Mass are expanding at an incredible pace, the excitement runs high and as always the relationship between their clients will continue to experience new heights.

Critical Mass Global on the Importance of Setting Goals

Critical Mass Global know that entrepreneurs start businesses for many reasons. These include flexibility, earning potential or maybe a change of lifestyle. However, we can all agree that starting a business is the easy part. What comes next is creating a successful business.

The Managing Director and CEO of Critical Mass Global says, “Creating a successful business is your priority as the founder. You cannot launch your business and expect other people to have goals and ambitions for YOUR business. You are the driving force of your company. So if you want to see it accomplish and achieve, you need to set some goals in place. When it comes to goals, the more, the merrier. We all seek success, and we know that nothing ever comes easy. In order to achieve that success we spend our lives chasing, but we first need to define our goals. Once that is done, it’s time to start thinking about how to accomplish them.”

Setting clear and measurable goals can help in understanding the steps that lead to the finish line with arms up. Sometimes, we have a tendency to lie to ourselves. It happens all the time, usually when we do something we don’t feel like doing, or are trying to find an excuse as to why we did not succeed.

The Managing Director Jherinson Almonte of Critical Mass Global based in Atlanta comments further, “Achieving your goals can be a daunting process, and like every process sometimes you take one step forward and two steps back. However, it’s important to know how to track and measure your progress. Whilst some goals are “instant goals” that you can accomplish fairly easily and quickly, other goals depend on the progress you make along the way and require multiple steps to achievement. Keep in mind, always, that your goals are there for a reason so never lose heart when it may seem like it’s taking a little longer that you think it should. Can we accomplish a goal without believing that it is possible? I don’t think so. So therefore another key to running a successful business is to believe in your goals throughout the journey.

“Goals can only be accomplished if we are “hungry” enough to achieve them. In order to be hungry, you need to really want it, and be sure that you will do anything in your power to get there” concludes Critical Mass Global Managing Director.