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Critical Mass Global Reviews Ways to Build Mental Strength

“Being able to develop mind endurance and strength takes a continuous effort. It’s packed with dedication and daily habits that ensure you do what you set out to achieve,” says Jherinson Almonte, managing director of Critical Mass Global. At Critical Mass Global, we always talk about how important mental strength is towards achieving goals. Once you set up your mind to follow something, it takes a lot of effort to implement it. “Building momentum with your mind to follow actions is something that requires a great amount of strength,” says Jherinson Almonte of Critical Mass Global. We’ve come up with a few tips and tricks to help you build your mental attitude and muscles to build that endurance and mindset.


Establish Clear Goals


“When our brain is wired to reach for a goal, it becomes a tad bit easier when you try to implement it,” says Jherinson Almonte of Critical Mass Global. For example, say you have a goal to lose 20 lbs. You can’t just drive towards losing 20 lbs if you don’t do anything. You need a structured plan as to how you’ll establish this and make it happen! With each result you see, you’ll become more confident and be glad that you made a plan, instead of blindly going into something


Be Positive & Set Yourself for Success


Becoming mentally stronger has a lot to do with how you perceive yourself. IF you keep telling yourself, you’ll fail, or you can’t do it. Chances are you won’t and can’t do it. But if you tell yourself you can and push yourself every day, set yourself up for success then there’s no way that you won’t get what you’re looking for.




It can get tough sometimes to be consistent and stick to what you’re doing. It’s hard to stay on the course with everything else going on in your life. “However, when you have a clear mission about what you want to accomplish, make it your goal to strive hard and go after it,” says Jherinson Almonte of Critical Mass Global. Focus every single day on your goal and make sure you follow each step you set out to do. That when you’re striving.

Critical Mass Global Believes in Never Giving Up!

Critical Mass Global Believes in Never Giving Up!

“Achieving a long-awaited goal can be an exciting and exhilarating feeling. Many times along the journey individuals sometimes think about quitting, which isn’t the right thing to do. You could be possibly throwing away something that could make you great,” says Jherinson Almonte, Managing Director of Critical Mass Global. The main thing that stops us or makes us consider giving up is fear. Fear is one of those emotions that has the ability to take over your mindset and completely change it into giving up or staying away from something. “If you quit halfway, you’ll never know how far you could’ve gone if you hadn’t thrown in the towel. It’s important to have this mindset in the business industry because there will always be risks and uncertainty in any decision. The main goal is to make that smart, well-thought decision and see where it will lead you. At the end you won’t have any regrets,” says Jherinson Almonte of Critical Mass Global.

We constantly remind ourselves at Critical Mass Global the importance of following through on a decision and striving hard to reach that goal (personal or professional). To channel some positivity, inspiration, and motivation to never give up, Critical Mass Global has gathered 6 quotes we found that will help bring your spirits up!

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”
―Dale Carnegie
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”
―Thomas Edison
“Never give up on something that you can’t go a day without thinking about.”
―Winston Churchill
“You just can’t beat the person who won’t give up.”
―Babe Ruth
“It always seems impossible until it’s done.”
―Nelson Mandela
“Winners never quit, and quitters never win.”
―Vince Lombardi

Critical Mass Global Shares 5 Inspirational Quotes by Thomas Edison

Innovation is what separates brilliant and great individuals from the rest. At Critical Mass Global, we believe that when you constantly strive and do your best, that’s when you see results. “We always reach for inspiration from successful and well-known individuals. They are why others pursue to reach high goals and be great,” says Jherison Almonte, Managing Director of Critical Mass Global. One of the most influential Americans of all time, Thomas Edison left a legacy that still resonates in today’s everyday life. He was dedicated, passionate and never gave up. Business individuals and entrepreneurs today can learn from his work ethic and the type of motivation he provided to the world. “Most individuals don’t strive to use their full potential and reach their dreams, that shouldn’t be the case,” says Jherison Almonte of Critical Mass Global.

Thomas Edison is the pinnacle of persistence. He is known for patenting at least 1,000 mechanism and processes before he came up with a solid light bulb model which gave birth to electricity. He once mentioned that 99% of genius is perspiration. Without putting in the hard work that he did, we would not be utilizing light in such a modern manner. This is how groundbreakers are made and this is the type of role model we follow at Critical Mass Global. To fill your day with inspiration and positivity, Critical Mass Global gathered 5 quotes by Thomas Edison to get you motivated and passionate about your goals!

“I have not failed. I’ve just found 10,000 ways that won’t work.”

“I find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.”

“Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged.”

“Waste is worse than loss. The time is coming when every person who lays claim to ability will keep the question of waste before him constantly. The scope of thrift is limitless.”

“One might think that the money value of an invention constitutes its reward to the man who loves his work. But… I continue to find my greatest pleasure, and so my reward, in the work that precedes what the world calls success.”

Critical Mass Global Notes The Value of Pursuing Your Goals After Graduation


Nora Roberts had once said, “If you don’t go after what you want, you’ll never have it. If you don’t ask, the answer is always no. If you don’t step forward, you’re always in the same place.” At Critical Mass Global, we believe that this statement is incredibly important to those about to start a new journey. As graduate season approaches and young students are thinking of what to do with their lives. “It’s important to make the first move towards what you desire the most,” mentions Jherison Almonte, Managing Director of Critical Mass Global. Many people will tell you that you have time and not to worry about the future, but it’s in your hands to control what you become for your future. At Critical Mass Global we believe there is an importance of time and by wasting it and not using it wisely it doesn’t get any individual far in life. We’d like to offer some tips of advice with those about to venture out into the new world and secure that important new job role.


Always utilize your education and keep up with it. You may have heard this numerous times, but constantly learning and knowing you’re never really done with obtaining new knowledge is what sets you apart. Life after graduation does not mean ending your education or you’re done. It means it’s the beginning to make yourself even better with obtaining real world skills and creating yourself into someone you see is worthy of success. “Another important but cliche type of tip would be patience. Younger individuals find it frustrating when they don’t get their dream job right away. It’s important to realize that it’s extremely tough out there in the job market. Work on what you can achieve realistically rather than reaching for your desired job with the desired salary right away,” says Jherison Almonte of Critical Mass Global. This means you need to work your way up, there’s a certain greatness in patiently working upward to your dream and those are the sweetest victories.


Last but not least, when you decide to give a new workplace a chance do your utmost to be the best. Entrepreneur.com describes this as, “Win big and win some.” They write, Before you join the company, while you have a clean slate, figure out what the “win big” opportunity may be if you dedicate your working years to one company. More importantly, figure out how this position, time and experience will help you if you leave the company. Putting effort into your “pre-launch” can make your first gig a success that you can carry on for the rest of your career.” This is an important tip we stand by at Critical Mass Global. It’s important to action towards your goals after graduation. This is what sets you apart and keeps you competitive in the job field.


Critical Mass Global Shares 10 Inspirational Quotes to Reach Your Goals

Critical Mass Global knows that everyone has goals in life. Each of us wants to achieve the great and make the impossible, possible. It is also true that at some point in life we have set goals and after some time we have gone off track. The newness of your goal has worn out, and it’s getting hard to achieve it, so at this point individuals tend to back off. “It’s important to note that you are not alone, every successful businessperson, and entrepreneur has been through the lows of their goal before reaching the highest of it,” says Jherison Almonte, Managing Director of Critical Mass Global.

People such as Oprah Winfrey, Steve Jobs, and Barbara Corcoran, they have all been through a point where difficulty happened, but they made it and you can as well. “Take a look at the example of athletes, they strive very hard to make it and perfect their game; that’s their goal. Similarly, make sure that you have the same drive,” says Jherison Almonte of Critical Mass Global.

“Don’t let the feeling of being overwhelmed stop you from reaching your fullest potential and goal, whether it’s professionally or personally,” mentions Jherison Almonte of Critical Mass Global. We make sure that representatives and team try to keep themselves inspired and motivated every day, what better way than to share top 10 quotes by some of the most successful individuals!

“The only limit to the height of your achievements is the reach of your dreams and your willingness to work for them.”– Michelle Obama

“We think, mistakenly, that success is the result of the amount of time we put in at work, instead of the quality of time we put in.” – Arianna Huffington

“If something is important enough, even if the odds are against you, you should still do it.” – Elon Musk

“The question I ask myself like almost every day is, ‘Am I doing the most important thing I could be doing?’” – Mark Zuckerberg

“Don’t you dare underestimate the power of your own instinct.” – Barbara Corcoran

“Sometimes, I shake if I have to do something that I’ve never done before –– maybe not noticeably, but inside. But I’ll do it because I know it’s not an insurmountable task; I’ve done plenty of tasks in my life.” – Martha Stewart

“Hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count.” – Gary Vaynerchuk

“Obstacles are those frightful things you see when you take your eyes off your goal.” – Henry Ford

“To win big, you sometimes have to take big risks.” – Bill Gates

I think goals should never be easy, they should force you to work, even if they are uncomfortable at the time.” – Michael Phelps

Critical Mass Global Shares 5 Tips To Maximize Daily Productivity

Critical Mass Global knows that business leaders and entrepreneurs have a heavy and packed schedule that sometimes doesn’t even fit 24 hours in a day. There’s always some things they have to do and business to take care of. However, there are some tips and advice Critical Mass Global would like to offer those who struggle with utilizing their daily productivity. You can customize these tips to fit your everyday routine. “The key is consistency. I have learned throughout the years that being busy is fine as long as you cultivate habits that make everyday productive and useful,” says Jherison Almonte, Managing Director of Critical Mass Global.

  1. Start the day the night before. Do what you can the night before to cut some work out for the next day. “Whatever you want to get done in the morning, do it before you sleep. For example, pack a lunch, organize your briefcase or gym bag. Just make sure to do the quick things before hand so you’ll have the opportunity to knock them off your list,” mentions Jherison Almonte of Critical Mass Global. Set up your alarm and do not by any means waste time by keeping your phone on loud to get disturbed throughout the night.
  2. Relax your brain. Meditation is important and essential for your mind. 5-10 mins a day in the morning can help you adopt a positive attitude and establish efficiency throughout the day. Meditation has been proven to help lower stress level and keep the mind at a healthy flow. When you wake up in the morning, doing this will help your mornings be more positive.
  3. Stay organized. It’s easy to forget what you need to do if you don’t write things down or set reminders for yourself. Try to time manage everyday by writing your daily tasks down on apps like Trello, for example. Or even the calender app, which is very useful for reminders.
  4. Stay energized. The most important aspect to staying productive throughout the day is to be hydrated and fed. Remember to eat because food is fuel for your body to stay running and your mind to stay active. Skipping meals will not be the best choice because that’s counter-productive.
  5. Log off from work. When you’re done for the day and leaving, try to disengage from work and focus on other things. “The time you spend outside of work greatly impacts your work in general,” says Jherison Almonte of Critical Mass Global. It is important to spend time with your family or significant other, and sometimes just leave the work at the office.

We hope that these tips help you in creating your everyday more productive. “Do your best to stick through these diligently and create a consistency — that’s the only way to form good habits that maximize productivity” mentions Jherison Almonte.

Critical Mass Offer Inspirational Quotes For Twenty Seventeen

Managing director Jherinson Almonte of Critical Mass is devoted to creating a company culture around the characteristics of winners. Managing director Jherinson Alomonte’s vision becomes a reality every morning when he begins the day with a motivational meeting for his team in their Atlanta-based office. Jherinson is committed to his team of marketing experts and invests all of his energy and spirits into the company culture at Critical Mass, making them a close knit and success-hungry team that any competitor would come up against.


Critical Mass are inspired every day during managing director Jherinson Almonte’s morning meeting impacts, where he shares a few of his favorite inspirational quotes to get the team excited about the day ahead. Here, Jherinson Almonte share’s a few of the most adopted quotes that Critical Mass have instilled into their company culture and philosophy.


Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy. – Dale Carnegie


Men who for truth and honors sake stand fast and suffer long. Brave men who work while others sleep, who dare while others fly… They build a nation’s pillars deep and lift them to the sky. – Ralph Waldo Emerson


If you don’t find a way to make money while you sleep, you will work until you die. – Warren Buffet

So, if it’s your goal to become an inspired leader in 2017, and one who makes a big difference to the future of your team, or your organization, Critical Mass advise inspirational quotes are dynamite. The best way to follow in the footsteps of some of the greatest leaders of our time is simple, follow them closely, research them, read about them, watch them at talks or their videos. Replicate their thinking, their actions and make smart decisions as they would.


Critical Mass Review Culture Branding

The United States is a diversity loving country. Whether it’s record breaking pop music, modern art galleries, or contemporary dance, we can’t get enough of it. It would seem to make sense, therefore, for businesses to embrace culture as part of their branding. This isn’t as easy as it might seem. If the brand and the cultural element aren’t natural bedfellows, it can seem false and contrived. An article in Branding Magazine looked at one example of cultural branding that was a perfect fit, the collaboration between OK Go and Honda. Here, Critical Mass review the article and consider how businesses can tap into culture.

“Culture is a very personal thing, so what one person loves, another may hate”, said Jherinson Almonte, director of Critical Mass. “For this reason, it’s essential that a business thinks carefully before allying themselves to any one brand. In this case, the link has worked perfectly. OK Go are at the cutting edge of pop music, and Honda themselves are technological innovators. It’s a great example of cultural branding done in the right way.”

OK Go have been making thought provoking alternative music since 1998. In that time, their music and lyrics have garnered critical acclaim, but they are even more famous for their innovative music videos. Their videos don’t feature special effects, models or film stars, and are often low budget, but they catch the eye and ear of consumers. Their breakthrough in this field came in 2006, with their video for ‘Here It Goes Again’. The video featured the band members performing on treadmills. It quickly went viral, won awards, and has often been imitated. To date, the video has received over 50 million views.

The Entrepreneur article looks at the video for their new song, ‘I Won’t Let You Down’. The band collaborated with Honda throughout the video. In a nod to the treadmill, they are seen riding UNI-CUBs, a miniature and futuristic personal transport device that the Japanese company are developing. The video itself is shot by a Honda drone known as an ‘octopus’. Honda has wisely stepped back from overtly advertising themselves in the video, and concentrated instead on the fun and playful aspects of their products.

“This is a great music video, that brings a smile to your face”, said Jherinson Almonte of Critical Mass. “Honda have played it perfectly, by letting the video stand as a piece of popular culture, rather than an advert in itself. In this way, they are showcasing not only their technological innovations but their ‘cool’ credentials.”

Critical Mass are themselves masters of marketing innovation. Their bespoke campaigns increase customer acquisition and brand growth.

Critical Mass Want To Know What’s More Important, Mastery or Success?

Striving for success is important in business claims Critical Mass. However, the firm enforces that entrepreneurs should not forget creativity and mastery in their pursuit to being successful.

Gone are the days when an entrepreneur could come up with a great idea and instantly gain overnight success. In today’s oversaturated marketplace it’s becoming harder and harder to get noticed, and with so much competition, entrepreneurs are constantly having to think of new, ground breaking ways of getting their products to market. Critical Mass, an Atlanta-based sales and event marketing firm that specializes in creating innovative and exciting marketing campaigns believe that although passion is a vital element of entrepreneurial success, entrepreneurs must not neglect the need to master their craft and become creative within their approaches to business. The firm is concerned that many budding entrepreneurs may have been exposed to an unrealistic idea of entrepreneurship, believing that a good idea is all you need, and the firm are, therefore; keen to promote the importance of mastery in business. Business Mastery is the highest form of success and performance and comes from a complete and unwavering dedication not only for a certain industry but for learning and personal growth.

Mastery can only be achieved should an entrepreneur learn to embrace their past failures and learn from their ‘near wins,’ using these experiences to push on and experiment with their creative abilities. By constantly pursuing mastery, entrepreneurs are able to think more creatively as unlike a ‘win’ a near miss provides greater motivation and gets an entrepreneur to think outside the box when it comes to how they are approaching their goals. Critical Mass believe that by embracing and learning from the different stages of their journey, entrepreneurs will be able to make a far greater impact on the business world and therefore believe it’s integral for them to be developing their skills and being innovative constantly. Critical Mass is a leading provider of engaging and exciting event marketing campaigns, based in the heart of vibrant Atlanta.

The firm offers a full range of event marketing services to their clients, including, lead generation, campaign management, event marketing, customer acquisition and competitor analysis. Critical Mass believe that building lasting customer relationships for their clients is just as important and driving sales, and therefore meet with consumers on behalf of their clients face to face through retail events and promotions. This personal approach to marketing has allowed the firm to drastically boost their client’s customer retention rates and increase their reach into new markets and key demographics. Critical Mass are firm supporters of nurturing and encouraging mastery amongst entrepreneurs and as such, offer their own business development program to young professionals looking to expand their skills and knowledge of the sales and event marketing industry. The program helps young professionals to express their creativity and try out new strategies, which equips them with the mastery skills they need to have a long and successful career within the industry.

Critical Mass On Improving Personal Finances In The New Year


Spending money is easy — when you have it, and even when you don’t. Choosing to go to the shop and purchase something to eat, rather than prepare lunch before work, or cook what you already have. It’s the buying experience that marketing and consumerism that brands use to make us feel obliged to buy something from the store. It’s much easier and convenient to let the product buy you instead of creating your own product and saving a few dollars here and there. In similar circumstances like this, food and non-food related, Critical Mass have come to be smart with their finances and offer a few pieces of helpful advice for improving the way you manage your finances going into the new year.

When you calculate every calorie in every meal you eat in one day, the results either surprise you in a good or bad way, right? Critical Mass want you to imagine being this pedantic with everything you spend in one day and what you spend it on. Then do it over a week, and then a month, you might not like facing the truth, but ignorance is what’s holding you back from taking control of your finances. The trick is being smart with your money, and being resourceful with what you already have. So buy in bulk, consider purchases that offer a long-term advantage. Take bottles of water, for instance, every day you might grab a bottle of water from the shop between $1-3 if you’re doing this every day you might as well be buying a multi-pack and keeping them cold at home to take with you each day.

Critical Mass suggest your travel card could be taking a chunk out of your pocket. Are you topping this up as and when you use public transport? If you can monitor the amount of travel you’re doing in one month, then look at the promotions, you can save a lot of money by purchasing a travel card with an allocated amount of journeys.
There are several budget calculators available online; you can use these to add together the total amount of rent, food, gas, clothes, cable, insurance, etc. Critical Mass suggest facing your financial problems today, in order to take control of them tomorrow.